Rheingold Theater (dramatic anthology)

    [This series was sponsored by Rheingold Beer which, despite its
     Wagnerian opera name, was brewed in a little brewery located in
     Brooklyn, NY; and which tried to use the early medium of
     TV to get a little respect -- or "brand recognition" at least;

     TV hosts were prominent film stars -- first Henry Fonda and 
     later Douglas Fairbanks, Jr.; a number of quality productions
     were mounted with actors like Edmond O'Brien, Frank Lovejoy,
     and Dame Judith Anderson;

     The Fairbanks-hosted episodes were from a British syndicated
     series called "Douglas Fairbanks Jr. Presents" which had been
     produced by Fairbanks and syndicated in the U. S. since 1953; 

     But apparently the sponsorship of this prestige series didn't
     increase Beer sales enough within its distribution area, so 
     unfortunately for network viewers, this live anthology series
     only lasted one season; it is fondly remembered by many however.]

    (NBC Primetime, 1955 - 1956)

Theme: "Rheingold Beer Jingle (theme, based upon Estudiantina Waltz)"

    [aka: "Estudiantina Valse, Opus 191, No. 4 (The Students' Waltz)";

     The Beer jingle with a lyric by an unknown ad agent, used
     the melody of this famous light-classical waltz tune. The
     lyric was, "My beer is Rheingold the dry beer. Think of 
     Rheingold whenever you buy beer. It's not bitter, not 
     sweet, it's the extra dry treat -- Won't you try extra 
     dry Rheingold beer?" The melody of this old European
     waltz tune was the memorable part used as the TV THEME...

     Ironic that this melody, which some may remember as the
     quintessential German Beer Hall tune (images of people with 
     swaying cups all singing in unison) is actually of FRENCH,
     rather than German, origin; and was known as a French student
     song at first, then became famous as a piano duet, before
     it ever was heard in its now-familiar orchestral setting;

     The tune was composed by a pair of obscure French composers,
     the tune itself by Paul Lacome (1838 - 1920); But ironically 
     it is often incorrectly attributed to the man who arranged 
     it in a rollicking Strauss-like arrangement for two pianos -- 
     named Emile ("Emil") Waldteufel (1837 - 1915); 

     Waldteufel included it in a set of tunes arranged for 2 pianos,
     published under his own Opus number, which blurred the issue
     of authorship right down to the present day;

     Waldteufel's arrangement was later orchestrated, and it is in 
     that form, that it is most well known to modern ears -- often
     played on pop symphony orchestra concerts.]

     Composers: music by Paul Lacome (predates ASCAP & BMI), with
                French lyric by J. de Lau Lusignan (predates ASCAP & BMI),
                arranged & adapted by Emile Charles ("Emil") Waldteufel
                                                    (predates ASCAP & BMI)

     Orig. Publisher: Enoch Frères et Costallat, Paris, France

     2001 Publishers: [in the Public Domain]

     Original French Copyright Date [by Lacome & de La Lusignan]: 
                                                     Dec. 22, 1881

     2-piano French Copyright Date [by Waldteufel]: April 14, 1883

     Rheingold Jingle Copyright Date: [under investigation]
     Rheingold Jingle Renewal   Date: [under investigation]


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